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Advanced Master Program in Digital Marketing

Master digital marketing, SEO, social media, analytics, and paid advertising to become a certified digital marketing professional and strategist.

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Course Overview
Next Batch:

New batch starts every 7th day. Early registration recommended.

Course Duration:

10–12 Months (Fast-track and weekend options available)

Eligibility:

Students
Working professionals
Aspiring marketers

Tools:

5

Modes of Training:

Online Live Classes / Offline Training (available at all TechMind branches)

Projects:

Available

₹11 LPA +
Average CTC
34000+
Jobs on LinkedIn Alone
7+
Industry Mentors

Join Our 100% Job Assistance

Advanced Master Program in Digital Marketing

  • Learn the fundamentals and advanced strategies of digital marketing and online branding.
  • Master SEO, SEM, SMM, and PPC campaigns for business growth.
  • Create content-driven marketing campaigns using blogs, videos, and social media.
  • Understand Google Analytics, data tracking, and performance optimization.
  • Develop skills in email marketing, automation, and conversion rate optimization (CRO).
  • Prepare for global certifications like Google, Meta, and HubSpot Digital Marketing Exams.

Overview of Advanced Master Program in Digital Marketing

The Advanced Master Program in Digital Marketing is a comprehensive professional course designed to transform learners into expert digital marketers. It covers all key domains — SEO, paid marketing, analytics, automation, content creation, and brand strategy, providing you with the specialized technical expertise needed to advance your career.

Through live campaigns, real-world case studies, and hands-on tools, students learn to plan and execute result-oriented digital marketing strategies. By the end of this program, you’ll earn your Advanced Master Program in Digital Marketing Certification, making you career-ready for roles like Digital Marketing Manager, SEO Expert, or Brand Strategist.

What You'll Learn From Course

Master SEO, SEM, and social media marketing for business growth.

Run Google Ads and Meta (Facebook/Instagram) ad campaigns effectively.

Analyze campaign performance using Google Analytics and reporting dashboards.

Create engaging content with design and copywriting strategies.

Automate marketing workflows using email and CRM tools.

Earn your Advanced Master Program in Digital Marketing Certification and global credentials.

Who Should Take this Course

Students
Working professionals
Aspiring marketers

Job Roles For Course

Digital Marketing Executive
SEO Specialist
Social Media Manager
PPC Analyst
Email Marketing Specialist
Content Strategist
eCommerce Manager

Tools Covered In Course

Google Ads / Meta Ads Manager (Paid Advertising Tools)
Google Analytics / Google Tag Manager (Web Tracking & Analysis)
Ahrefs / SEMrush (SEO & Competitor Analysis)
Canva / Adobe Creative Suite (Content & Design Tools)
Mailchimp / HubSpot (Email Marketing & Automation)

What's included ?

Live Project

Theory doesn't help anyone in professional life, professional Courses are better learnt by experimenting.

Global Certificates

Certifications like Microsoft, Google, HP, Cisco, EC-Council make a huge difference in placement.

Advanced Contents

Contents are based upon the latest trends in IT industry and as per the recommendations of IT Guys.

Multi Location

Good opportunities need to spread geographically, so is TechMind for the benefit of professional and job seekers.

Job Oriented

All courses are as per industry needs and with projects/ examples, which make TechMind's approach job oriented.

Placement Assistance

Once the course is completed from TechMind, there is a dedicated team to guide for interview and placements.

ADVANCED MASTER PROGRAM IN DIGITAL MARKETING

Module 1 – Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional Marketing Vs Digital Marketing
  • Why is Digital Marketing important?
  • Components of Digital Marketing

Module 2 – Website Structure

  • What is Domain
  • What is Hosting
  • What is a Website
  • What is CMS
  • Buying a Domain and Hosting
  • Domain – Hosting Comparison

Module 3 – Website Development with WordPress

  • WordPress Installation
  • What is a theme?
  • Theme Installation
  • What is a plugin?
  • What is a page builder?
  • Install Themes
  • Create Pages
  • Install Plugins
  • Create a Subdomain
  • Install WordPress

Module 4 – Search Engine Optimization (SEO)

  • Introduction to SEO
  • Types of SEO
  • Types of Keywords
  • Keyword Research with Tools

Module 5 – On-Page SEO

  • Meta Title
  • Meta Description
  • Meta Keywords
  • Header Tags
  • URL Structure
  • Image ALT Tags
  • Keyword Density
  • Keyword Prominence
  • Content Strength
  • Content Freshness
  • Plagiarism Check
  • Commercial Pages SEO
  • Cornerstone SEO Content
  • SEO Content Structure

Module 6 – Off-Page SEO

  • What is Off-page
  • Semrush / Ahrefs
  • Directory Submission
  • Guest Posting
  • Link Juice
  • Various Off-Page Submissions
  • Competitor Backlinks
  • Page Rank / Domain Authority / Page Authority
  • Complete SEO Website Audit
  • Internal & External Links
  • Inbound & Outbound Links
  • Dofollow & Nofollow Links
  • How to use Site Operators
  • Guest Blogging for Link Building
  • Social Bookmarking in SEO

Module 7 – Technical SEO

  • Introduction to Technical SEO
  • Website structure and architecture
  • Domain format
  • Mobile optimization
  • Site speed optimization
  • Crawlability and Indexability
  • Structured data markup
  • Canonicalization and Duplicate Content
  • Website Security and HTTPS

Module 8 – GMB (Local SEO)

  • Introduction to GMB Local SEO
  • Setting up a GMB account
  • Optimizing GMB listing
  • Obtaining and Responding to Reviews
  • Using GMB Posts
  • Using GMB Insights
  • Local Citation Management
  • Local SEO Strategy Development
  • Advanced Optimization Case Studies
  • Q&A and Hands-on Exercises

Module 9 – Social Media Marketing (SMM)

  • What is SMM and its importance
  • Understanding Target Audience Behavior
  • Social Media Automation
  • Social Media Optimization
  • Instagram Ads
  • Facebook Marketing & Ads
  • Facebook Campaign Creation
  • LinkedIn Ads and Paid Marketing
  • Twitter Ads
  • Pinterest Marketing
  • YouTube Ads
  • YouTube Marketing
  • Budgeting for Social Media Marketing

Module 10 – Search Engine Marketing (SEM)

  • Advantages of SEM
  • Types of Networks
  • Types of Campaigns
  • Ad Rank Formula
  • Basics of Bidding
  • Quality Score
  • Landing Page Optimization
  • Keyword Match Types
  • Real-time Google Ads Data Analysis
  • Google Ads Campaign Creation
  • Types of Ads and Ad Extensions
  • Ad Copy Creation
  • Auction System
  • Bidding Strategies
  • Display & Video Campaign
  • Campaign Optimization
  • Wireframe Keyword Research

Module 11 – More Forms of Digital Marketing

  • Email Marketing
  • Affiliate Marketing
  • Podcast Marketing
  • Influencer Marketing
  • E-Commerce Management
  • Using ChatGPT in Digital Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Shopify & WooCommerce Setup
  • Customer Relationship Management (CRM)
  • Innovations on Digital Platforms

Module 12 – Content Marketing

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Plagiarism Checking
  • Humanizing Content
  • Content Length Checking

Module 13 – PPC Ads with Google AdWords

  • Introduction to Adwords and PPC
  • Display Network
  • Types of Campaigns
  • Bidding & Payment Modules (CPC, CPA, CPM, Enhanced Bid)
  • Uploading video ads
  • Optimizing targeting
  • Dynamic Search Ads
  • Product Listing Ads (Google Merchant Center)

Module 14 – Google Analytics

  • What is Google Analytics?
  • Importance of Analytics
  • Connecting Website with Analytics

Module 15 – Canva with AI

  • Intermediate Canva Use
  • Video Creation
  • Social Media Graphics
  • Video Teasers
  • Canva with AI Tools
  • Promotional Flyers
  • Email Newsletter
  • Website Banners
  • Certificates and Badges
  • Social Media Stories (Instagram, Facebook)
  • Canva with Sandbox AI Tools

Key Features

  • Covers SEO, SEM, SMM, email, content, and affiliate marketing
  • Live project execution using Google Ads, Analytics, WordPress
  • Practical case studies and campaign performance tracking
  • Integration of AI tools like ChatGPT and Canva
  • Multilingual instruction and placement assistance

What You’ll Gain

  • Advanced skills in digital marketing across multiple platforms
  • Practical campaign experience and performance analysis
  • Website development and eCommerce setup proficiency
  • Certification in Google Ads, Analytics, and Digital Marketing

Program Highlights

  • From website development to paid ads, SEO to content – become a full-stack digital marketer.
  • Run live campaigns, analyze real data, and gain hands-on experience in every module.
  • Leverage AI tools like ChatGPT and Canva to speed up content, design, and marketing decisions.
  • Get proficient in Google Ads, WordPress, SEMrush, Canva, Mailchimp, and more.
  • Build a strong portfolio and become employable or start your freelancing career.

What is an Ultimate Career Choice?

Massive Market

Learn skills that open doors to vast, growing markets worldwide, constantly increasing demand across industries.

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High-Paying Jobs

Acquire in-demand expertise to command top salaries, and accelerate long-term financial growth .

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Future-Proof Career

Build adaptable, technology that keep your career relevant, and valuable in changing times.

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Entrepreneurial Path

Gain practical tools, mindset and networks needed to launch ventures, create sustainable businesses.

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Global Impact

Develop solutions and leadership that solve real-world problems, positively impacting communities.

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Large Community

Join a diverse, supportive community of learners, mentorship, opportunities, and lasting connections.

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